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	<title></title>
	<link>http://www.copywriterjournalist.com</link>
	<description>Freelance copywriter in UAE (Abu Dhabi, near Dubai), journalist Farrukh Naeem&#039;s blog</description>
	<lastBuildDate>Sat, 20 Jun 2009 21:29:07 +0000</lastBuildDate>
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		<title>Choosing a corporate blogging platform? 10 reasons why Wordpress is better for business than Blogger</title>
		<description><![CDATA[So many businesses are ready to enter the blogging world. The first question is where to blog? Should it be Blogger (owned by Google) or Wordpress (open source CMS as well as free blogging service)? What&#8217;s the difference? What&#8217;s good from a marketing and advertising person&#8217;s point of view?
I blog on Blogger as well as [...]


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		<link>http://www.copywriterjournalist.com/2009/06/18/choosing-a-corporate-blogging-platform-10-reasons-why-wordpress-is-better-for-business-than-blogger/</link>
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		<title>Say hello to my blog&#8217;s new look &#8211; the SEO-optimised Copyblogger theme for Wordpress</title>
		<description><![CDATA[Update 20 June 2009: It was getting very time consuming tweaking the Copyblogger theme&#8217;s style sheet &#8211; the fonts were too big to enable two or three columns easily. Now I&#8217;m using Prosumer theme. It&#8217;s 3 columns by default &#8211; working better in Firefox than Internet Explorer. Almost everything does, anyway.
Warning: Geeky post ahead. If [...]


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		<link>http://www.copywriterjournalist.com/2009/05/12/say-hello-to-my-blogs-new-look-the-seo-optimised-copyblogger-theme-for-wordpress/</link>
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		<title>Jobs in advertising and IT vacancy in Abu Dhabi based advertising agency in UAE</title>
		<description><![CDATA[At a time when redundancies are rife in Dubai and around the world, it&#8217;s always a good feeling to let people know of job openings.
Many friends have lost their jobs in advertising in Dubai in recent months. Abu Dhabi is less affected and I met a young and ambitious Abu Dhabi based agency currently building [...]


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		<link>http://www.copywriterjournalist.com/2009/05/06/advertising-and-it-jobs-in-abu-dhabi-based-advertising-agency/</link>
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		<title>If you can write words, does it make you a copywriter?</title>
		<description><![CDATA[Copywriting is not about stringing together fancy words. It&#8217;s about establishing and staying true to a brand&#8217;s personality that resonates with its target audience. It&#8217;s about persuading prospects with words. It&#8217;s &#8217;salesmanship in print&#8217;, not greeting-card poetry.
Copywriting is hard work. Being a good communicator is a basic minimum skill a good copywriter must have. Being [...]


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		<link>http://www.copywriterjournalist.com/2009/05/02/if-you-can-write-words-does-it-make-you-a-copywriter/</link>
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		<title>YouTube launches 48-hour ad contest with Cannes Young Lions</title>
		<description><![CDATA[YouTube and Cannes Lions are offering young creative people under 28 a chance to win a trip to this year&#8217;s festival, and participate in the Cannes Young Lions film competition.
YouTube will release the contest brief on 15 May to make a 60 second ad for a prominent charity and post it on the contest&#8217;s dedicated [...]


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		<link>http://www.copywriterjournalist.com/2009/04/30/youtube-launches-48-hour-ad-contest-with-cannes-young-lions/</link>
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		<title>Dubai Lynx strips FP7 off the Agency of the Year Award</title>
		<description><![CDATA[Dubai Lynx organisers have withdrawn Agency of the Year Award from FP7 Doha. The trophy will not be awarded this year. And you were wondering why the copywriter in uae hasn&#8217;t been so eager to post lists and pictures of Dubai Lynx winners this year. It just didn&#8217;t feel right. Now you know &#8211; there [...]


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		<link>http://www.copywriterjournalist.com/2009/04/01/fp7-doha-stripped-off-the-dubai-lynx-agency-of-the-year-award/</link>
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		<title>When the going gets tough, advertise! The curious case of the redundant Porsche man in Dubai.</title>
		<description><![CDATA[These are trying times for employed expats in Dubai. Because everything depends on a resident visa. Which depends on a job. And jobs in Dubai don&#8217;t seem to be very secure right now. 
As world economies reel under the recession, the impact is being felt in the UAE too. In more than 10 years I&#8217;ve been in the advertising industry, I have never had [...]


Related posts:<ol><li><a href='http://www.copywriterjournalist.com/2009/02/02/twitter-power-how-social-media-can-make-or-break-you-in-minutes/' rel='bookmark' title='Permanent Link: Twitter power &#8211; how social media can make or break you in minutes.'>Twitter power &#8211; how social media can make or break you in minutes.</a> <small>Sometimes,</small></li><li><a href='http://www.copywriterjournalist.com/2008/11/26/online-marketing-gurus-arriving-in-dubai-free-online-marketing-books-and-preview/' rel='bookmark' title='Permanent Link: Online marketing gurus arriving in Dubai &#8211; Free online marketing books and preview'>Online marketing gurus arriving in Dubai &#8211; Free online marketing books and preview</a> <small>First of a</small></li><li><a href='http://www.copywriterjournalist.com/2008/09/11/911-smoking-ad-makes-it-to-epica-awards-shorlist/' rel='bookmark' title='Permanent Link: 9/11 Smoking Ad makes it to Epica Awards'>9/11 Smoking Ad makes it to Epica Awards</a> <small>It&#8217;s</small></li></ol>

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		<link>http://www.copywriterjournalist.com/2009/02/03/when-the-going-gets-tough-advertise-the-curious-case-of-the-redundant-porsche-man/</link>
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		<title>Twitter power &#8211; how social media can make or break you in minutes.</title>
		<description><![CDATA[Sometimes, the best case studies for advertising, marketing and PR are in day to day events. In recent days, I noticed two excellent examples of the power of social media, Twitter in particular. Read on to see how one Twitter entry made a 23-year old famous around the world in minutes. And led to global embarrassment [...]


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		<link>http://www.copywriterjournalist.com/2009/02/02/twitter-power-how-social-media-can-make-or-break-you-in-minutes/</link>
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		<title>Online marketing gurus arriving in Dubai &#8211; Free online marketing books and preview</title>
		<description><![CDATA[First of all, apologies for not being able to post much in recent days. My father passed away last month in Abu Dhabi and since then, I&#8217;ve been busy with paperwork, visa procedures, etc. Everything seems to be taking many visits before the work gets done. Plus, there&#8217;s the advertising life.
Anyway, much has been happening [...]


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		<link>http://www.copywriterjournalist.com/2008/11/26/online-marketing-gurus-arriving-in-dubai-free-online-marketing-books-and-preview/</link>
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		<title>9/11 Smoking Ad makes it to Epica Awards</title>
		<description><![CDATA[It&#8217;s been a year since I posted the 9/11 Anti-Smoking Ad on this blog. The ad which was published on 11 September in Khaleej Times had sparked quite a strong debate online. New York copywriter and blogger Copyranter won a prize  given by Bill Green for spotting this post and comments poured in. Posted on Reddit, the ad pulled in more [...]


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		<link>http://www.copywriterjournalist.com/2008/09/11/911-smoking-ad-makes-it-to-epica-awards-shorlist/</link>
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		<title>Interview on Creativity and Advertising in UAE and the Middle East</title>
		<description><![CDATA[Zeid Nasser, a good friend and founder of AdBlog Arabia and MediaMe, asked me some good questions about the state of advertising in the UAE and the Middle East for an interview he&#8217;s been wanting since we first met in Dubai.
He&#8217;s asked me what challenges copywriters face in the Middle East. How do Beirut and [...]


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		<link>http://www.copywriterjournalist.com/2008/06/15/interview-on-creativity-and-advertising-in-uae-and-the-middle-east/</link>
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		<title>Dubai Lynx Awards 2008 &#8211; Pictures of winners in Print, Direct and Media</title>
		<description><![CDATA[Dubai Lynx Awards have passed and I have blogged about the exciting bits, before and after the awards. But my blog&#8217;s readers want more. The Dubai Lynx website has so much coverage this time, with shortlisted ads up there too open for anyone to lookup, I felt putting up the winners here was unnecessary.
But then, everyone loves pictures &#8211; and I do [...]


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		<link>http://www.copywriterjournalist.com/2008/05/10/dubai-lynx-awards-2008-pictures-of-winners-in-print-direct-and-media/</link>
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		<title>English copywriter job position in Dubai, UAE for award-winning advertising agency</title>
		<description><![CDATA[A hot and creative advertising agency based in Dubai, with a wall full of creative awards and a regional and multinational presence is looking for a full time English copywriter to join them immediately.
You need to have a stunning portfolio of ads across all media, and be an expert in BTL. Long copy should come [...]


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		<link>http://www.copywriterjournalist.com/2008/04/16/english-copywriter-job-position-in-dubai-uae-for-award-winning-advertising-agency/</link>
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		<title>Dubai Lynx awards winners and pictures</title>
		<description><![CDATA[Winners of the 2nd Dubai Lynx Awards were announced on 2 April in Dubai International Convention and Exhibition Centre on 2 April 2008.

The Dubai Lynx Awards ceremony was part of the 1st Dubai International Advertising Festival attended by over 1500 guests from over 17 countries.
A total of 180 Dubai Lynx trophies including Gold, Bronze and [...]


Related posts:<ol><li><a href='http://www.copywriterjournalist.com/2009/04/01/fp7-doha-stripped-off-the-dubai-lynx-agency-of-the-year-award/' rel='bookmark' title='Permanent Link: Dubai Lynx strips FP7 off the Agency of the Year Award'>Dubai Lynx strips FP7 off the Agency of the Year Award</a> <small>Dubai Lynx</small></li><li><a href='http://www.copywriterjournalist.com/2009/02/03/when-the-going-gets-tough-advertise-the-curious-case-of-the-redundant-porsche-man/' rel='bookmark' title='Permanent Link: When the going gets tough, advertise! The curious case of the redundant Porsche man in Dubai.'>When the going gets tough, advertise! The curious case of the redundant Porsche man in Dubai.</a> <small>These are </small></li><li><a href='http://www.copywriterjournalist.com/2008/09/11/911-smoking-ad-makes-it-to-epica-awards-shorlist/' rel='bookmark' title='Permanent Link: 9/11 Smoking Ad makes it to Epica Awards'>9/11 Smoking Ad makes it to Epica Awards</a> <small>It&#8217;s</small></li></ol>

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		<link>http://www.copywriterjournalist.com/2008/04/04/dubai-lynx-awards-winners-and-pictures/</link>
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		<title>Dubai Lynx Awards winners&#8217; pictures in Outdoor category</title>
		<description><![CDATA[Dubai Lynx Awards announced 40 winners in the Outdoor category, which had a large number of entries this year, following just next to the Print category. Here are the pictures of the Gold and Grand Prix winners of Dubai Lynx Awards in Outdoor&#8230;
Dubai Lynx Awards 2008 Gold and Grand Prix winners pictures &#8211; Outdoor Category

FP7 [...]


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		<link>http://www.copywriterjournalist.com/2008/04/04/dubai-lynx-winners-in-outdoor-pictures-and-download-of-winners-list/</link>
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		<title>Steve Harrison shares tips on pitching big advertising ideas to hesitant clients at Dubai Lynx</title>
		<description><![CDATA[On Day 1 of Dubai Lynx Awards and the Dubai International Advertising Festival, I was most interested in listening to the surprise session by Steve Harrison (not on the first released festival schedule but in the recent Dubai Lynx email notifications and updated schedule).
Steve has been described by Campaign magazine as &#8220;the greatest direct marketing [...]


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		<link>http://www.copywriterjournalist.com/2008/04/01/steve-harrison-shares-tips-on-pitching-big-advertising-ideas-to-hesitant-clients/</link>
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		<title>Dubai Lynx shortlists, advertising seminars and workshops keep delegates busy on Day 1</title>
		<description><![CDATA[The first ever Dubai International Advertising Festival and the 2nd Dubai Lynx Awards started off well on Monday, 31 March 2008.
Two things most looked forward to on this day were the shortlist of Print, Outdoor, Media and Direct categories and the chance to listen to David Droga &#8211; the first seminar after the inauguration of the festival by the Crown [...]


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		<link>http://www.copywriterjournalist.com/2008/04/01/dubai-lynx-shortlists-advertising-seminars-and-workshops-keep-delegates-busy-on-day-1/</link>
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		<title>Creative BTL advertising visualiser cum designer vacancy in Abu Dhabi</title>
		<description><![CDATA[One of the most creative advertising agency networks in the world is looking for a creative visualiser cum designer for its Abu Dhabi office.
You need to be passionate about BTL stuff. Everything from brochures and leaflets to website design and emailers.
The ideal candidate would be young and hungry to prove that BTL has as much [...]


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		<link>http://www.copywriterjournalist.com/2008/03/30/creative-btl-advertising-visualiser-cum-designer-vacancy-in-abu-dhabi/</link>
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		<title>2nd Dubai Lynx Awards entries cross the 2000 mark in 2008</title>
		<description><![CDATA[The 2nd Dubai Lynx Awards, part of the 1st Dubai International Advertising Festival to be held in Dubai, UAE, have received more than 2000 entries this year.
The awards for creative excellence in the Middle East have grown by around 20% by number of entries. 17 countries in the region are competing for the coveted Dubai Lynx [...]


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		<link>http://www.copywriterjournalist.com/2008/03/29/2nd-dubai-lynx-awards-entries-cross-the-2000-mark-in-2008/</link>
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		<title>Keep It Clear ad for Clear anti-dandruff shampoo</title>
		<description><![CDATA[
Clear anti-dandruff shampoo had a brilliant press ad in OK! Middle East&#8217;s 21 February edition (Issue 158).

As you can see, the advertising agency has creatively used a doublespread-format to show hair parting. The headline is in the form of little white letters spread across the hair. It reads &#8216;keep it clear&#8217;.
If this hasn&#8217;t been done before, [...]


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		<link>http://www.copywriterjournalist.com/2008/03/09/keep-it-clear-ad-for-clear-anti-dandruff-shampoo/</link>
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		<title>Ikon Advertising puts women first with Jill and Jack press ad</title>
		<description><![CDATA[
Ikon Advertising published a good press magazine ad &#8216;Jill and Jack&#8217; on the occasion of Women&#8217;s Day on the back page of Khaleej Times weekend.

The headline/visual is a handwritten scribble in the centre of the layout:
Jill and Jack went up the hill.
The payoff is:
Tomorrow, on Women&#8217;s Day, let&#8217;s put women first.
This ad is for Ikon&#8217;s [...]


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		<link>http://www.copywriterjournalist.com/2008/03/08/ikon-advertising-puts-women-first-with-jill-and-jack-press-ad/</link>
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		<title>Dubai Lynx Academy to sponsor 20 students for Dubai International Advertising Festival</title>
		<description><![CDATA[The Dubai International Advertising Festival is based around the theme &#8217;Learn to Win&#8216;. And in line with that central theme, professionals and students from the advertising industry will have a chance to not just be inspired by award winning ads from the region and around the world, but also by the seminars and workshops that will be [...]


Related posts:<ol><li><a href='http://www.copywriterjournalist.com/2009/02/03/when-the-going-gets-tough-advertise-the-curious-case-of-the-redundant-porsche-man/' rel='bookmark' title='Permanent Link: When the going gets tough, advertise! The curious case of the redundant Porsche man in Dubai.'>When the going gets tough, advertise! The curious case of the redundant Porsche man in Dubai.</a> <small>These are </small></li><li><a href='http://www.copywriterjournalist.com/2008/11/26/online-marketing-gurus-arriving-in-dubai-free-online-marketing-books-and-preview/' rel='bookmark' title='Permanent Link: Online marketing gurus arriving in Dubai &#8211; Free online marketing books and preview'>Online marketing gurus arriving in Dubai &#8211; Free online marketing books and preview</a> <small>First of a</small></li></ol>

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		<link>http://www.copywriterjournalist.com/2008/03/05/dubai-lynx-academy-to-sponsor-20-students-for-dubai-international-advertising-festival/</link>
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		<title>Dubai Lynx announces Advertising Person of the Year Award in Dubai, UAE</title>
		<description><![CDATA[The 2nd Dubai Lynx Awards Ceremony will honour the Advertising Person of the Year with a trophy at the first Dubai International Advertising Festival on 2 April 2008. This announcement was made at a press conference held by the organisers yesterday in Dubai Media City.

The Advertising Person of the Year Award will be given to [...]


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		<link>http://www.copywriterjournalist.com/2008/03/05/dubai-lynx-announces-advertising-person-of-the-year-award-in-dubai-uae/</link>
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		<title>Dubai Metro could attract billions of advertising money in UAE</title>
		<description><![CDATA[Advertising agencies in the UAE and abroad are gearing up to bid for the opportunity to advertise in the Dubai Metro project, Hamed Al Sewerky of Emirates Business has reported today.
With thousands of commuters expected to travel daily in Dubai Metro, the potential for brands to have a captive audience is immense. Tenders and bids could be up for [...]


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		<link>http://www.copywriterjournalist.com/2008/02/27/dubai-metro-could-attract-billions-of-advertising-money-in-uae/</link>
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		<title>Job for senior English copywriter, senior Arabic copywriter and PR professional for UAE</title>
		<description><![CDATA[If you&#8217;re a senior English copywriter, senior Arabic copywriter or a senior Arabic PR professional looking for an exciting project in the UAE, here&#8217;s an opportunity.

A web auction portal based in the UAE is looking for the above positions. Needless to say, you need to be good at your language, creative not literal. And you [...]


Related posts:<ol><li><a href='http://www.copywriterjournalist.com/2009/05/06/advertising-and-it-jobs-in-abu-dhabi-based-advertising-agency/' rel='bookmark' title='Permanent Link: Jobs in advertising and IT vacancy in Abu Dhabi based advertising agency in UAE'>Jobs in advertising and IT vacancy in Abu Dhabi based advertising agency in UAE</a> <small>At a time </small></li><li><a href='http://www.copywriterjournalist.com/2009/05/02/if-you-can-write-words-does-it-make-you-a-copywriter/' rel='bookmark' title='Permanent Link: If you can write words, does it make you a copywriter?'>If you can write words, does it make you a copywriter?</a> <small>Copywritin</small></li></ol>

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		<link>http://www.copywriterjournalist.com/2008/01/17/job-for-senior-english-copywriter-senior-arabic-copywriter-and-pr-professional-for-uae/</link>
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		<title>Dubai Lynx Awards juries announced. First Dubai Advertising Festival on its way&#8230;</title>
		<description><![CDATA[Dubai Lynx Awards are back with a bang, this time with the first ever Dubai Advertising Festival.
Jury members of the 2nd Dubai Lynx Awards honouring advertising creative excellence across the Middle East and North Africa have been announced by the Cannes Lions, the organisers of the landmark event.

30 top professionals from creative and media, experts [...]


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		<link>http://www.copywriterjournalist.com/2008/01/13/dubai-lynx-awards-juries-announced-first-dubai-advertising-festival-on-its-way/</link>
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		<title>Eid greetings from the advertising, marketing and creativity blog in UAE</title>
		<description><![CDATA[Wishing all the readers of the Advertising, Marketing and Creativity in the UAE blog a very happy Eid.
Prayers and best wishes for a successful year ahead&#8230;

Copy/photograph: Farrukh Naeem (Copywriter in UAE)


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		<link>http://www.copywriterjournalist.com/2007/12/20/eid-greetings-from-the-uaes-advertising-marketing-and-creativity-blog/</link>
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		<title>Freelance journalist and business writer job vacancy in Oman</title>
		<description><![CDATA[For any freelance writer in Oman, I&#8217;d like to share a good opportunity. One of the leading business publications in the Gulf region is looking for a freelance correspondent in Oman. Here&#8217;s what they are looking for:  


Experience working for a business title necessary
Marketing experience preferred
Ability to meet tight deadlines
Experience and knowledge of the Oman market essential
Contacts across sectors very desirable



The [...]


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		<link>http://www.copywriterjournalist.com/2007/11/27/freelance-journalist-and-business-writer-job-vacancy-in-oman/</link>
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		<title>Advertisers going viral. Is YouTube&#8217;s gain TV advertising&#8217;s loss?</title>
		<description><![CDATA[It&#8217;s every creative&#8217;s dream to engage the consumer on more than one level. And TV used to be THE medium to talk, sing, dance and flirt with the consumer better than print or radio.
But it always costs a bomb for a brand to get a few seconds on TV.
YouTube has changed that.
Audio-visual advertising isn&#8217;t about [...]


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		<link>http://www.copywriterjournalist.com/2007/11/27/ode-to-axe-advertisers-going-viral-is-youtubes-gain-tv-advertisings-loss/</link>
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		<title>Biggest ad poster in the world revealed by Sorouh in Dubai, UAE. And how you can put your face on it&#8230;</title>
		<description><![CDATA[Abu Dhabi based real estate brand Sorouh unveiled the world&#8217;s biggest poster in Dubai yesterday at a press conference held at Hyatt Regency Hotel from where one can get a glimpse of the record-breaking site on the ground.

 
The poster covers 20,000 square metres!

The poster is a part of Sorouh Faces &#8211; a corporate citizenship campaign [...]


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		<link>http://www.copywriterjournalist.com/2007/10/23/largest-poster-in-the-world-unveiled-in-dubai-uae-and-how-you-can-put-your-face-on-it/</link>
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		<title>Business writer / reporter wanted for Kingdom of Saudi Arabia (KSA)</title>
		<description><![CDATA[If you&#8217;re a freelance writer, reporter or journalist willing to take up an assignment in Saudi Arabia, this post is for you.

At one of the writer read meets I organise as the Dubai Chapter Coordinator of Caferati, a global forum for writers, I met Jim Wilson. Jim&#8217;s a seasoned journalist who specialises in writing for the shipping [...]


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		<link>http://www.copywriterjournalist.com/2007/10/04/business-writer-reporter-wanted-for-kingdom-of-saudi-arabia-ksa/</link>
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		<title>Anti-smoking ad released on 9/11 in UAE &#8211; thought-provoking idea, copywriting and art direction</title>
		<description><![CDATA[Anti-smoking ads are never in short supply, but this one published in Khaleej Times on 9/11 this year really made an impact on me. I think it&#8217;s a thought-provoking idea, backed by great compelling copy that makes one think and an image that sends a shiver down one&#8217;s spine.


Credits
Client: Khaleej Times
Advertising Agency: Perceptgulf, Dubai, UAE
Creative Director: [...]


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		<link>http://www.copywriterjournalist.com/2007/09/16/anti-smoking-ad-released-on-911-in-uae-great-idea-copywriting-and-art-direction/</link>
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		<title>Plagiarism in advertising: Copywriting legend Indra Sinha from the UK shares his views</title>
		<description><![CDATA[The discussion on plagiarism and copy-paste creativity in advertising continues with this post. Looks like my earlier post has struck a chord, with the kind of response I have received. Everyone has, at least once in their life, had their idea stolen, borrowed, killed only to be resurrected again with someone else&#8217;s name on it.
An interesting, almost ironic, thing happened right after [...]


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		<link>http://www.copywriterjournalist.com/2007/06/11/plagiarism-in-advertising-copywriting-legend-indra-sinha-from-the-uk-shares-his-views/</link>
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		<title>Plagiarism and copy-paste creativity in advertising – copywriter in Dubai, UAE, continues the discussion on ethics in advertising</title>
		<description><![CDATA[We the creative people in advertising – the creative directors, copywriters, art directors, graphic designers – take great pride in producing original ideas. At least that’s what we claim.
Then we see from amongst us, creatives being caught for copying not just a treatment or idea but entire sentences, phrases, tag lines, layouts with the fonts [...]


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		<link>http://www.copywriterjournalist.com/2007/06/09/plagiarism-and-copy-paste-creativity-in-advertising-%e2%80%93-advertising-copywriter-in-dubai-uae-continues-the-discussion-on-ethics-in-advertising/</link>
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		<title>Creativity and advertising in the UAE &#8211; The important role young creatives play</title>
		<description><![CDATA[Keeping you posted on the latest advertising, marketing and creativity trends in the UAE and worldwide, I&#8217;d like to recommend today&#8217;s Gulf News Friday article by the senior journalist Shiva Kumar Thekkepat.
The report is in the light of the recently concluded Cannes Lions Young Creatives 2007 competition, which pits the wits of young agency creatives under 28 years for [...]


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		<link>http://www.copywriterjournalist.com/2007/05/25/creativity-and-advertising-in-the-uae-the-important-role-young-creatives-play/</link>
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		<title>Apple Macintosh&#8217;s legendary &#8216;Think Different&#8217; campaign by TBWA Chiat/Day: A dream ad for any creative copywriter</title>
		<description><![CDATA[For me as an advertising copywriter in Dubai, UAE, it&#8217;s good to benchmark with ads that have made a global impact. What is the stuff that memorable ads are made of?
One campaign that remains etched in my memory and gives me the I-wish-I&#8217;d-done-that feeling is Apple Macintosh&#8217;s &#8216;Think Different&#8216;.
The personalities that the campaign featured were the &#8216;crazy ones&#8217;, [...]


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		<link>http://www.copywriterjournalist.com/2007/05/25/apple-macintoshs-legendary-think-different-campaign-by-tbwachiatday-copywriting-at-its-best/</link>
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		<title>Xing and Maktoob Business networking event in UAE: The Dubai copywriter gets invited</title>
		<description><![CDATA[The networking site Xing and Maktoob Business organised &#8216;The Networking Hotspot&#8217; on 16 May at Munchi Thai Restaurant at the Habtoor Grand Resort &#38; Spa Hotel in Dubai. I was invited to experience some live networking by my friend Nelly Liebrecht, who is a prolific networker, marketing professional and Xing&#8217;s regional manager in Dubai.
Here are a few pictures from [...]


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		<link>http://www.copywriterjournalist.com/2007/05/19/xing-and-maktoob-business-networking-event-in-dubai-the-copywriter-gets-invited/</link>
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		<title>The sun sets on Emirates Evening Post: Another UAE publication bites the dust</title>
		<description><![CDATA[Emirates Evening Post was missing in action yesterday and it was sad to read about it in today&#8217;s Khaleej Times. Ben Flanagan&#8217;s report on ArabianBusiness.com notes that it is the end for the publication because of licensing issues. A three-month grace period had been granted to the paper in February by the UAE National Media Council (NMC), the [...]


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		<link>http://www.copywriterjournalist.com/2007/04/23/the-sun-sets-on-emirates-evening-post-another-uae-publication-bites-the-dust/</link>
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		<title>Grey Worldwide Dubai&#8217;s &#8216;Broken Lego&#8217; ad advertising karate for kids</title>
		<description><![CDATA[Here&#8217;s a print ad that recently won a Dubai Lynx Gold Winner in Print&#8230;.

It&#8217;s for Seibukan&#8217;s karate classes for children and done by Grey Worldwide in Dubai.
What&#8217;s good about it that even a child can understand it, in any part of the world. I&#8217;m curious to know if there is a series. What would you say [...]


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		<link>http://www.copywriterjournalist.com/2007/03/29/grey-worldwide-dubais-broken-lego-ad-advertising-karate-for-kids/</link>
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		<title>Creative Ad Winners from Middle East and North Africa: Dubai Lynx Winners &#8211; Grand Prix in Print and Outdoor</title>
		<description><![CDATA[What better way to showcase creative excellence in the Middle East and North Africa (MENA) region than by posting its highest awarded ads? You&#8217;d be happy to know that Marketing, Advertising and Creativity in the UAE has become the most updated and comprehensive blog in the world on Dubai Lynx Awards, with pictures, reports, analysis, and starting [...]


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		<link>http://www.copywriterjournalist.com/2007/03/23/most-creative-ads-from-middle-east-and-north-africa-dubai-lynx-winners-grand-prix-in-print-outdoor-and-direct/</link>
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		<title>Which is the most creative country in the Middle East and North Africa? Dubai Lynx Awards country-wise analysis</title>
		<description><![CDATA[Dubai Lynx Winners, when arranged countrywise, give some kind of indication on the relative creative output country by country. For people like me who are fascinated by tables, analysis and data (although I am a creative guy &#8211; not a &#8217;suit&#8217;), this post should be a welcome break from all the goody-goody pictures I have [...]


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		<link>http://www.copywriterjournalist.com/2007/03/23/which-is-the-most-creative-country-in-the-middle-east-and-north-africa-dubai-lynx-awards-country-wise-analysis/</link>
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		<title>Dubai Lynx online: Who&#8217;s blogging the Dubai Lynx Awards?</title>
		<description><![CDATA[Dubai Lynx Award 2007 is being blogged and written about around the world right now &#8211; in so many languages that one can&#8217;t even understand some of it  
If you&#8217;ve been following the coverage online, you already know that my blog is currently the only one in the world offering an attendees view with insights, commentary and [...]


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		<link>http://www.copywriterjournalist.com/2007/03/23/dubai-lynx-online-whos-blogging-about-the-dubai-lynx-awards/</link>
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		<title>Print and TV/Cinema Gold Winners of Dubai Lynx &#8211; with pictures</title>
		<description><![CDATA[World exclusive winners&#8217; pictures of Dubai Lynx Awards on the stage &#8211; the last intallment. Coming up after this, you get to see what my blog readers are eagerly awaiting around the world &#8211; the WINNING ADS!
Dubai Lynx Winners &#8211; Gold in Print

Saatchi &#38; Saatchi Dubai for &#8216;Cars&#8217; ad of Bel La Vache Qui Rit [...]


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		<link>http://www.copywriterjournalist.com/2007/03/23/dubai-lynx-winners-with-pictures-part-4-gold-winners-in-print-and-tvcinema/</link>
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		<title>Creative Ideas in Integrated, Interactive and Direct Bring Trophies To Gold Dubai Lynx Winners (Pictures)</title>
		<description><![CDATA[Presenting the Dubai Lynx Awards Gold winners in the Integrated, Interactive, and Direct categories. Not presenting the Dubai Lynx Gold Winners in the Radio category. Why? Scroll on to find out&#8230;
Dubai Lynx Awards &#8211; Integrated
Integrated is one category in which the jury did not find a single entry worthy of winning a Dubai Lynx Grand Prix [...]


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		<link>http://www.copywriterjournalist.com/2007/03/21/dubai-lynx-awards-winners-in-integrated-interactive-and-direct/</link>
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		<title>Global Advertising Jury Spellbound By World-class Creativity at Dubai Lynx Awards</title>
		<description><![CDATA[Dubai Lynx Awards winners&#8216; posts continue on this blog. Exclusive pictures and reports by Farrukh Naeem will fill you in on all that happened.
The Dubai Lynx awards ceremony had started with messages from the organisers, and the Jury Presidents.   

Jonathan Harries, the Worldwide Chief Creative Officer of DraftFCB Group, USA, and the Jury President of the TV/Cinema, Print, Outdoor [...]


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		<link>http://www.copywriterjournalist.com/2007/03/21/dubai-lynx-awards-winners-outdoor-categories-gold-lynx-winners-with-pictures/</link>
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		<title>Dubai Lynx Awards Winners (with pictures): Global jury selects 111 top ads in the Middle East &#8211; Part 1</title>
		<description><![CDATA[UPDATE: Dubai Lynx 2008 coverage and pictures from the event on www.copywriterjournalist.com:
1. 2nd Dubai Lynx Awards entries cross the 2000 mark in 2008
2. Dubai Lynx shortlists, advertising seminars and workshops keep delegates busy on Day 1
3. Steve Harrison shares tips on pitching big advertising ideas to hesitant clients at Dubai Lynx
4. Dubai Lynx awards winners [...]


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		<link>http://www.copywriterjournalist.com/2007/03/20/dubai-lynx-awards-winners-global-jury-selects-111-top-ads-in-the-middle-east-part-1-with-pictures/</link>
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		<title>Dubai Lynx Shortlist Announced: UAE leads the Middle East and North Africa in creativity</title>
		<description><![CDATA[UPDATE: Dubai Lynx 2008 coverage and pictures from the event on www.copywriterjournalist.com:
1. 2nd Dubai Lynx Awards entries cross the 2000 mark in 2008
2. Dubai Lynx shortlists, advertising seminars and workshops keep delegates busy on Day 1
3. Steve Harrison shares tips on pitching big advertising ideas to hesitant clients at Dubai Lynx
4. Dubai Lynx awards winners [...]


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		<link>http://www.copywriterjournalist.com/2007/03/18/dubai-lynx-shortlist-announced-uae-leads-the-middle-east-and-north-africa-in-creativity/</link>
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		<title>Dubai Lynx Advertising Awards: Shortlist winners awaited from 1,679 entries</title>
		<description><![CDATA[=======================================================================
UPDATE &#8211; Check out the LATEST posts on this topic:
1. Dubai Lynx Winners (with pictures) Part 4 &#8211; Gold Winners in Print and TV/Cinema
2. Dubai Lynx Awards Winners Part 3 (with pictures) &#8211; Gold winners in Integrated, Interactive and Direct
3. Dubai Lynx Awards winners Part 2 (with pictures) &#8211; Gold Dubai Lynx for Outdoor advertising
4. [...]


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		<link>http://www.copywriterjournalist.com/2007/03/16/dubai-lynx-advertising-awards-shortlist-winners-awaited-from-1679-entries/</link>
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		<title>Advertising sales job in Dubai, UAE at an internet advertising firm. Interested?</title>
		<description><![CDATA[An Advertising Sales job in Dubai, United Arab Emirates, is up for grabs at alClick Advertising, an internet advertising and market intelligence firm that provides businesses access to the largest network of online publishers in the Middle East.
alClick Advertising is looking for people who:
* Have previous sales experience in advertising
* Bring in new clients and sales to drive revenue growth
* [...]


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		<link>http://www.copywriterjournalist.com/2007/03/11/advertising-sales-job-in-dubai-uae-at-an-internet-advertising-firm-interested/</link>
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		<title>Advertising account manager from the UK on why he loves us creative people so much</title>
		<description><![CDATA[Creative people in advertising agencies usually share a love-hate relationship with their client servicing counterparts, also called account executives or simply &#8217;suits&#8217;. I had blogged about this in my post titled &#8216;Advertising account executives I fall in love with&#8216; (yeah, if people can love chihuahuas&#8230; suits are people too).
Mark Hutchinson, a senior account manager from the UK with accounts like Procter [...]


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		<link>http://www.copywriterjournalist.com/2007/03/07/advertising-account-manager-from-the-uk-on-why-he-loves-us-creative-people-so-much/</link>
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		<title>Jobs for advertising professionals at YouTube &#8211; the third top brand in the world</title>
		<description><![CDATA[YouTube, the video-sharing site named by TIME magazine as &#8216;Invention of the Year&#8216; for 2006 and ranked by brandchannel.com as third in the world&#8217;s top brands, is looking for advertising professionals.
With a recruitment ad like the one below, it&#8217;s hard not to get interested.

The vacancies currently open at YouTube include those for content editor, product manager, [...]


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		<link>http://www.copywriterjournalist.com/2007/02/28/jobs-for-advertising-professionals-at-youtube-the-third-top-brand-in-the-world/</link>
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		<title>Campaign ME (Middle East) magazine could be back soon (we hope&#8230;)</title>
		<description><![CDATA[Campaign ME&#8217;s sudden disappearance, offline and online, and the cancellation of the Campaign Middle East Awards took the advertising and marketing fraternity in the UAE and Middle East by surprise as you must have read in my earlier post.

(In the picture: The last (hoping not) Campaign ME issue we received, dated 4th February 2007.)
My creative counterparts &#8211; [...]


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		<link>http://www.copywriterjournalist.com/2007/02/19/campaign-me-middle-east-magazine-could-be-back-soon-we-hope/</link>
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		<title>Web copywriter job at WSI Dubai, UAE</title>
		<description><![CDATA[Creative advertising copywriters looking for a job in Dubai or UAE &#8211; here&#8217;s an interesting Web Copywriter vacancy in the Dubai office of WSI, ranked the #1 Internet Services Business in the world by Entrepreneur magazine.

Here&#8217;s what they have told me they are looking for:
Web Copywriter job profile
The Web Copywriter would responsible for the editorial [...]


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		<link>http://www.copywriterjournalist.com/2007/02/10/web-copywriter-job-at-wsi-dubai-uae/</link>
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		<title>Where is the Campaign ME website? Campaign ME blog?</title>
		<description><![CDATA[Campaign ME has gone missing online. Our favourite Campaign ME blog about advertising in the UAE and Middle East is not to be found either. Both web links are leading us to &#8216;ArabianBusiness.com&#8217;. What&#8217;s going on?
My friends who had nominations in the Campaign ME Awards are worried. And of course creative buddies who used to [...]


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		<link>http://www.copywriterjournalist.com/2007/02/09/where-is-campaign-me-magazine-campaign-me-blog/</link>
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		<title>Dubai Lynx 2007: World&#8217;s top advertising creatives to gather in Dubai, UAE</title>
		<description><![CDATA[
Dubai Lynx, the inaugural advertising and communication awards honouring creative excellence across the Middle East and North Africa have handpicked the jury members from creative teams across the world.
Which means that once again Dubai is going to host some of the top personalities of the advertising world, after it made history last year by having [...]


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		<link>http://www.copywriterjournalist.com/2007/02/07/dubai-lynx-2007-worlds-top-advertising-creatives-to-gather-in-dubai-uae/</link>
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		<title>Advertising and Creativity in the UAE on the 35th National Day of the United Arab Emirates</title>
		<description><![CDATA[The United Arab Emirates (UAE) celebrates its National Day on 2 December. Occasions and celebrations like this one are a good time to check out and compare ads &#8211; the playing field being somewhat level even though each brand might have a different take on the same occasion. Here are a few ads from the UAE that caught [...]


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		<link>http://www.copywriterjournalist.com/2006/12/02/advertising-and-creativity-in-the-uae-on-the-its-national-day/</link>
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		<title>Brilliant advertising copy for a brilliant client &#8211; Hewlett-Packard (HP) the company of inventors</title>
		<description><![CDATA[Hewlett-Packard is a dream client to make ads for. In fact, most IT brands are great to work for, specially if you are a techie like me. I have written for HP, Compaq and Microsoft and I just can&#8217;t get enough.
There&#8217;s one ad by HP which is a part of its memorable &#8216;invent&#8217; campaign that [...]


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		<link>http://www.copywriterjournalist.com/2006/11/21/brilliant-advertising-copy-for-a-brilliant-client-the-company-of-inventors/</link>
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		<title>Perceptgulf&#8217;s vacancy ad for copywriter, art director and account manager</title>
		<description><![CDATA[There was recently a flood of recruitment ads by advertising agencies in Dubai looking for copywriters and art directors. Perceptgulf&#8217;s ad made me smile a wicked smile.
I talked to Prashant Sankhe, the Creative Director at Percept Gulf who made this ad happen.
&#8220;I think nobody has portrayed the pencil like this before,&#8221; he said.
 
As you can [...]


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		<link>http://www.copywriterjournalist.com/2006/11/16/perceptgulfs-vacancy-ad-for-copywriter-art-director-and-account-manager/</link>
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		<title>Campaign ME Conference in Dubai: Looks like the party&#8217;s gonna rock!</title>
		<description><![CDATA[


Campaign Middle East magazine, the media sponsor of this year&#8217;s Media &#38; Marketing Show being held in Dubai in November, is organising its inaugural Campaign Middle East Conference on 27 and 28 November 2006 at Al Multaqua Ballroom, Dubai World Trade Centre.




I talked to Tim Addington, editor of Campaign Middle East, and asked him how [...]


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		<title>Do shock ads on cigarette packs work? A blogger&#8217;s view from Canada</title>
		<description><![CDATA[In Canada, cigarette packs feature vivid pictures of the after-effects of smoking. Rotten gums and cancerous internal organs. Really creepy pictures. Does this communication approach (shock and awe) work for smokers?
Following a comment on my post on tobacco advertising, I discovered an out-of-the-box analysis of the smoking problem on Ben and Heather&#8217;s blog from Canada. [...]


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		<link>http://www.copywriterjournalist.com/2006/10/30/do-shock-ads-on-cigarette-packs-work-a-bloggers-view-from-canada/</link>
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		<title>The Middle East Gets Its Own Advertising Awards: Enter the Dubai Lynx</title>
		<description><![CDATA[UPDATE: Dubai Lynx 2008 coverage and pictures from the event on www.copywriterjournalist.com:
1. 2nd Dubai Lynx Awards entries cross the 2000 mark in 2008
2. Dubai Lynx shortlists, advertising seminars and workshops keep delegates busy on Day 1
3. Steve Harrison shares tips on pitching big advertising ideas to hesitant clients at Dubai Lynx
4. Dubai Lynx awards winners [...]


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		<link>http://www.copywriterjournalist.com/2006/10/29/the-middle-east-gets-its-own-advertising-awards-enter-the-dubai-lynx/</link>
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		<title>Tobacco Advertising: Will you do it? Or will you say &#8216;No&#8217;?</title>
		<description><![CDATA[An interesting post has been put up by Richard Abbott on the Campaign Middle East blog - we&#8217;re having The great tobacco debate there. I have provided a few reasons why publications should and do refuse to publish ads that encourage the fatal habit of smoking. Some of the most reputed publications in the world [...]


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		<link>http://www.copywriterjournalist.com/2006/10/16/tobacco-advertising-will-you-do-it-or-will-you-say-no/</link>
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		<title>Calling advertising fraternity to help Lebanon</title>
		<description><![CDATA[Things are going from bad to worse in Lebanon. When will this senseless violence stop?
I personally, wholeheartedly, unconditionally condemn all violence and every killing of an innocent civilian, particularly the use of bombs and missiles in civilian populations. (No matter how smart bombs get, they can never make out the difference between a terrorist and [...]


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		<link>http://www.copywriterjournalist.com/2006/07/17/calling-advertising-fraternity-to-help-lebanon/</link>
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		<title>Advertising Website Review 2: Adrants &#8211; Marketing Sherpa&#8217;s &#8220;Best Blog On Advertising&#8221;</title>
		<description><![CDATA[MarketingSherpa recently announced results of its voting for the Top 10 Best Blogs &#38; Best Podcast of 2006. More than 230,000 people had been invited to rate their favourite marketing related blogs and podcasts based on four criteria: (a) Personality, (b) Usefulness, (c) Design &#38; readability, (d) Would you revisit?. The response was huge.
The coveted [...]


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		<link>http://www.copywriterjournalist.com/2006/07/02/advertising-website-review-2-adrants-marketing-sherpas-best-blog-on-advertising/</link>
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		<title>Your favourite advertising magazine is now a blog</title>
		<description><![CDATA[Why wait for a month for your advertising industry gossip and scoops? Why wait a week? Why wait a couple of days even? The handful of advertising and marketing bloggers now have company. Our favourite industry titles are exploring blogosphere &#8211; and it&#8217;s a good thing for all of us I think.
Campaign Middle East staff [...]


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		<link>http://www.copywriterjournalist.com/2006/06/26/your-favourite-advertising-magazine-is-now-a-blog/</link>
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		<title>Wunderman ME Dubai strikes Gold in Cannes Lions Direct</title>
		<description><![CDATA[Creative Directors here in the UAE are usually surprised when I tell them I am more interested in DM than in press or TV, as a creative advertising copywriter. The &#8216;response&#8217; bit of DM fascinates me, since I saw sacks of ad coupons arriving at Wunderman Delhi after one of our successful DM campaigns. I [...]


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		<link>http://www.copywriterjournalist.com/2006/06/22/wunderman-me-dubai-strikes-gold-in-cannes-lions-direct/</link>
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		<title>Does age matter in advertising agencies?</title>
		<description><![CDATA[Can one be too old to be in advertising? Or too young?
Advertising is a young person&#8217;s business, we are being told by some. The new age advertising agency needs to have ideators who know their ipods. Age and experience can be a disadvantage in the digital mindscape, some are saying. The need for &#8220;intellectual curiosity&#8221; [...]


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		<link>http://www.copywriterjournalist.com/2006/05/28/does-age-matter-in-advertising-agencies/</link>
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		<title>The life of a freelance writer</title>
		<description><![CDATA[Freelancing is the grass that looks green to the full-timed corporate drones. The dream to one day be one&#8217;s own boss seems hard to resist. But it can also be a nightmare.
A freshly discovered blog by Ratna Rajaiah, an ex-advertising suit now a freelance writer, tells it like it is about freelancing:
So you are your [...]


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		<link>http://www.copywriterjournalist.com/2006/05/07/the-life-of-a-freelance-writer/</link>
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		<title>Advertising account executives I fall in love with: 5 rare qualities I just can&#8217;t resist</title>
		<description><![CDATA[What happened to my good taste, you ask. Read on.
It&#8217;s hard to fall in love with an account executive. But as the slogan says, &#8220;Impossible is nothing&#8221;.
During my adventures and stints at various agencies, I have come across a few traits that can endear me to an account executive, even though many times creatives are [...]


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		<link>http://www.copywriterjournalist.com/2006/04/27/advertising-account-executives-i-fall-in-love-with/</link>
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		<title>Bilingual copywriter job in the UAE</title>
		<description><![CDATA[Good news for my copywriter friends &#8211; an MNC in the UAE has a vacancy for a bilingual copywriter.
The languages, of course, that you are fluent in, would be Arabic and English.
Interested?
Mail me on farrukh_copywriter@yahoo.com
If you are an account executive, you could try your luck too.
And puhleeez&#8230; do not paste your entire CV in the [...]


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		<link>http://www.copywriterjournalist.com/2006/04/27/bilingual-copywriter-job-in-the-uae/</link>
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		<title>Advertising Website Review 1: Ads of the World</title>
		<description><![CDATA[
Gone are the days when creatives put yellow post-its in one-shows and awards annuals, when warming up to create a hot campaign.
Now all you have to do is log on to the net and let your keyboard do the searching.
A fellow ad lover called Ivan Raszl has launched a website that archives good advertising from [...]


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		<link>http://www.copywriterjournalist.com/2006/04/21/advertising-website-review-1-ads-of-the-world/</link>
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		<title>Advertising agencies at the IAA World Congress</title>
		<description><![CDATA[Advertising agencies had their stalls at the IAA World&#160;Congress in Dubai, in the exhibition area strategically placed between the presentation hall and the dining area.
So, on all three days of the Congress, we had to pass by the agency stalls to get to the food and the coffee.
The Euro RSCG Promopub stall with its list [...]


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		<link>http://www.copywriterjournalist.com/2006/03/27/advertising-agencies-at-the-iaa-world-congress/</link>
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		<title>The 40th IAA World Congress: The Opening</title>
		<description><![CDATA[
The 40th IAA World Congress was inaugurated by His Highness Sheikh Mohammad Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai (picture: in the centre) at the Dubai International Convention Centre on 21 March 2006.
On his behalf, His Highness Sheikh Ahmed Bin Saeed Al Maktoum, President of the Department [...]


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		<link>http://www.copywriterjournalist.com/2006/03/25/55/</link>
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		<title>40th IAA World Congress in Dubai: Missed it?</title>
		<description><![CDATA[The 40th IAA World Congress held last week in Dubai was so packed with events, ii is not possible for me to put it all in one post. There is so much to share with my advertising and marketing readers on this blog. And the creative guys and girls. I hope to do it in [...]


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		<link>http://www.copywriterjournalist.com/2006/03/25/40th-iaa-world-congress-in-dubai-if-you-missed-it/</link>
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		<title>The 40th International Advertising Association (IAA) World Congress in Dubai</title>
		<description><![CDATA[The Venue of the 40th IAA World Congress
Dubai International Convention Centre
I reached the venue just after 8 am. Things were quite. But the event host team, in their black uniforms were ready to receive guests &#8211; an hour beforehand. Right at the very beginning I saw the Gulf News counter and was tempted to take [...]


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		<link>http://www.copywriterjournalist.com/2006/03/22/the-40th-international-advertising-association-iaa-world-congress-in-dubai/</link>
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		<title>Why we need more women in creative departments</title>
		<description><![CDATA[A full page ad for raising awareness of breast cancer:
Two round bombs in the centre of a page, with their wicks ignited, reminding you of the cartoon series Road Runner with that pesky &#8220;Beep Beep&#8221; character.
The intelligent, sensitive headline?
&#8220;Bust cancer&#8220;
I don&#8217;t think a woman wrote or conceptualised this.
That&#8217;s why I am calling for more women [...]


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		<link>http://www.copywriterjournalist.com/2006/03/16/why-we-need-more-women-in-creative-departments/</link>
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		<title>The Third Annual Portfolios.com Awards &#8211; Completely Online!</title>
		<description><![CDATA[ 
Here&#8217;s one awards function you don&#8217;t have to buy air-tickets for.
The Portfolios.com International Awards Show, which recognises the best in illustration, photography, graphic design, web design and advertising is now calling for entries for the 2006 competition.
The work in this awards show is submitted online, judged online and announced online.
I think it&#8217;s an interesting concept. [...]


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		<link>http://www.copywriterjournalist.com/2006/03/03/the-third-annual-portfolioscom-awards-completely-online/</link>
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		<title>Remember London? The dark mystery unfolds&#8230;</title>
		<description><![CDATA[
The secret to the &#8220;FORGET LONDON&#8221; campaign has ben revealed. This is what it was all about.
I read people crticising this teaser campaign, feeling it is in bad taste, keeping in mind the London bombings. I didn&#8217;t feel even a slight hint of any such thing in two simple words on a black background.
Maybe I&#8217;m not drinking enough [...]


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		<link>http://www.copywriterjournalist.com/2006/03/02/remember-london-the-dark-mystery-unfolds/</link>
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		<title>GMR Effectiveness in Marketing Awards &#8211; The Winners</title>
		<description><![CDATA[GMR Effectiveness in Marketing Awards (GEMAS) were announced in Dubai on 16 February 2006 at Madinat Jumeirah.
People looking for further information on the award are landing up on my page, including those searching for photos of the event. Since I wasn&#8217;t there, I can&#8217;t give you photos, but the results can be surely shared. What [...]


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		<link>http://www.copywriterjournalist.com/2006/02/26/gmr-effectiveness-in-marketing-awards-the-winners/</link>
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		<title>Who&#8217;s your target audience? Not the client.</title>
		<description><![CDATA[I couldn&#8217;t resist picking up TIME magazine&#8217;s February 20 issue with the Google team on its cover for an inside look at the $100 billion Google empire.

The cover story, by Adi Ignatius, is well written, packed with info, quotes, inside information about the crazy creative Google world. Pictures of the Google headquarters show off the [...]


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		<link>http://www.copywriterjournalist.com/2006/02/22/whos-your-target-audience-not-the-client/</link>
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		<title>The Flip Side Of Creative Awards</title>
		<description><![CDATA[At the recently announced Campaign Awards for creativity in advertising, no winners emerged for the Online category. Today, I just happened to see some reasons. Martin Diessner notes, and suggests in Flip Media&#8217;s blog:
It is a clear to me that traditional advertisers in this region have not the required knowledge to judge on a category [...]


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		<link>http://www.copywriterjournalist.com/2006/02/21/the-flip-side-of-creative-awards/</link>
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		<title>Are you ready for the IAA World Congress?</title>
		<description><![CDATA[
Dubai is all set to host the 40th International Advertising Association (IAA) World Congress at the Dubai International Convention Centre (DICC) from March 20-23. The theme of the Congress is ‘Challenges of Change’. It is being organised by the UAE Chapter of the IAA.The who&#8217;s who of the advertising and marketing world would be here [...]


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		<link>http://www.copywriterjournalist.com/2006/02/18/iaa-world-congress-dubai/</link>
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		<title>Social Responsibility: Is it about black &amp; white ads and a few cents in charity?</title>
		<description><![CDATA[What exactly is social responsibility for a business?
Does an arms manufacturer&#8217;s donation to the Peace Corps make bombs safer?
Does a tobacco company&#8217;s lung cancer funding make cigarettes healthier?
Does a brewery&#8217;s TV spot against drunk-driving reduce alcoholism?
Does an offshore oil company&#8217;s documentary on marine life, save it?
As creative writers, designers and communicators, are we in advertising [...]


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		<link>http://www.copywriterjournalist.com/2006/02/13/social-responsibility-is-it-about-black-white-ads-and-a-few-cents-in-charity/</link>
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		<title>Creative Awards: Do Clients Really Care?</title>
		<description><![CDATA[It&#8217;s not unusual to see a client calling for a pitch of agencies despite getting years of award-winning creative campaigns from its existing agency.
Which brings us to the sensitive question &#8211; how important are awards won by an advertising agency in the eyes of a client?
Gulf Marketing Review&#8217;s annual Agency &#38; Client survey conducted by [...]


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		<link>http://www.copywriterjournalist.com/2006/02/13/creative-awards-do-clients-really-care/</link>
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		<title>What&#8217;s Wrong With Radio Advertising in the UAE?</title>
		<description><![CDATA[In the recently announced Campaign ME awards for advertising creativity in the region, the judges picked just one winner in the Radio category even though there were three awards up for grabs.
This is what Elizabeth Drachman&#8217;s feature in the February issue of Communicate reveals:
Radio ads go for as little as 150 dirhams and agencies don&#8217;t [...]


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		<link>http://www.copywriterjournalist.com/2006/02/08/whats-wrong-with-radio-advertising-in-the-uae/</link>
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		<title>The Very First Campaign Awards Showcase Advertising Creativity</title>
		<description><![CDATA[The first ever Campaign Awards have been announced in Dubai. 650 entries battled it out for top slots in 14 categories. Face to Face, Tonic and Wunderman had great reasons to celebrate.
Face to Face was judged the Agency of the Year for 2005. Their integrated campaigns for Barbican and Rani Float and the dishdasha-clad Air Arabia mascots had, [...]


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		<link>http://www.copywriterjournalist.com/2006/02/06/campaign-awards-dubai-uae/</link>
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		<title>Looking for comedy in the advertising world</title>
		<description><![CDATA[&#8220;People don&#8217;t buy from clowns,&#8221; Claude Hopkins used to say. But does that explain the lack of humour in advertising in the Arabian Gulf?
When was the last time a local ad tickled your funny bone, made you laugh, or even smile? Think hard. Give up?
When I met Ed Jones, regional creative director of Saatchi &#38; [...]


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		<link>http://www.copywriterjournalist.com/2006/02/01/looking-for-comedy-in-the-advertising-world-2/</link>
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		<title>Copywriting jobs in the UAE</title>
		<description><![CDATA[If you&#8217;re looking for a job in advertising in the UAE, these are the usual routes:
1. Spot the vacancies in the local newspapers
Gulf News and Khaleej Times are good places to start. The print editions have supplements dedicated to &#8216;Appointments&#8217;, while the usual classified ads can be browsed online.
2. Look for your dream job in [...]


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		<link>http://www.copywriterjournalist.com/2006/01/31/copywriting-jobs-in-the-uae/</link>
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		<title>A creative Dubai copywriter blogs</title>
		<description><![CDATA[Hi,
Welcome to my blog. I hope you enjoy your stay here and look forward to your feedback.
Here&#8217;s a little background about my professional life, for those who would like to look up my credentials.
I am Farrukh, an advertising copywriter and journalist based in Dubai, UAE.
Global brands I have worked on:
In the 10 years that I [...]


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		<link>http://www.copywriterjournalist.com/2006/01/26/creative-dubai-copywriter/</link>
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